Pictures by Brandi

A blog to share my photography passion.

A Few Favorites March 30, 2008

Filed under: Uncategorized — brandiolsovsky @ 1:25 pm

Here are a few favorites from recent sessions.

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Miss Star Pop March 29, 2008

Filed under: Uncategorized — brandiolsovsky @ 11:16 pm

Playing around today and I caught this cute one. Have a great weekend!
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D’s Easter Pictures March 19, 2008

Filed under: Uncategorized — brandiolsovsky @ 10:00 pm

This was a tough cookie to photograph! The older he gets, the quicker and less tolerant he gets! He is now two, and I might have to agree with his momma…he has hit the terrible twos stage! But no matter what, he is THE cutest thing!

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Purse Sample and Ebay Find March 16, 2008

Filed under: Uncategorized — brandiolsovsky @ 12:47 pm

I recently redid my pricing, and I now have bonus items. If you purchase $250 or more, you get a beautiful sterling silver necklace with the image of your choice. If you purchase $500 or more, you get a purse using your favorite image from your session. I ordered one of the purses to use as a sample, and it turned out way better than I imagined. I love it! I decided to carry it. I have received many compliments.

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I also recently purchased a vintage baby scale to use for newborn baby sessions. I can’t wait to use it! Give me a call if you are have a newborn or if you will soon!

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My New Toy!!! March 10, 2008

Filed under: Uncategorized — brandiolsovsky @ 6:04 pm

Here is the main reason why I haven’t been online too much or posted on the blog. Isn’t she cute!?! I love her!!! Is that weird that I’m calling my car a her? ;)

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BTW, for some reason when I put photos on my blog, the color changes. I did some editing on this pic, and it is a lot more blah now.

 

Why Does Custom Photography Cost So Much? March 1, 2008

Filed under: Uncategorized — brandiolsovsky @ 12:27 pm

This was from Marianne Drenthe

Why Does Custom Photography Cost More?

Digital technology is brilliant.Even though you pay $1.99 for a print at your local drugstore and you don’t have to pay for film you may be wondering why you may pay upwards of $40, 50, 70, 90 for a custom photography print. Some photographers hear this statement every once in awhile: “How in the world does a photographer charge $60 for an 8×10 when they cost just under $2 at the drug store?”

The answer is multifaceted and has a lot to do with the time, equipment, artistic vision, reputation of the photographer, expertise and the usual costs of running a legitimate business.

TIME of the CUSTOM PHOTOGRAPHER:

Approaching it from a time standpoint, for instance let’s imagine if you will that you have hired a photographer who has work that you love and that is travelling an hour to your on location session. TIme break down:

* session prep time (30 mins – 1 hour, includes equipment and back up equipment checks + vehicle checks)
* one hour travel time TO session
* 15-30 minutes prep time at client’s home
* 90 minutes-2 hours with client photographing subject
* one hour travel time FROM session
* 30-45 minutes uploading time from digital cards from camera to computer
* 30-45 minutes time spent backing up the original images
* 2-5 hours editing time to present you with a diverse gallery of edited images
* 1 hour prep time getting ready for ordering
* 2-3 hours time with client for ordering images
* 1 hour sorting through and checking order
* 30 minutes-1 hour prep time for delivery
* 30 minutes-1 hour getting order shipped
* any additional phone time or time needed for add on ordering, shipment issues, quality issues

As you can see, average client time for a session ranges from just under 13 hours to 19 hours dependent on the photographer’s level of service. This is time dedicated only to your session. When the photographer charges $150-$300 for the photo shoot you are not just paying for the two hours of session time, you are paying the photographer for 12-19 hours complete time for your session.

COSTS of the CUSTOM PHOTOGRAPHER:

Regarding equipment costs, a good quality professional camera with a selection of good optical quality lenses and digital storage mediums and computer set up can run from $10,000-$30,000 costs dependent on the photographer. Even though you can purchase a really good quality digital SLR for about $2100 there are still other costs related to photography. A good lens for portrait photography can run up $900 to $2500. A dependable computer system with software loaded for business and creative usage can run $2500 to $8000 dependent on the photographer.

Then come lab costs for specialty products. A good photographer knows the lab is integral to their success. Photography labs dedicated to the professional photographer often cost more and offer a range of products that allows the custom photographer to continually offer new, innovative products for you, the discerning client.

Discussion other costs of running a photography business could take awhile so we’ll skip the intricate details. There is of course much more: including costs of running the business, taxes, studio rental/mortgage if the photographer has ownership of a dedicated studio, vehicular costs, costs of advertising/marketing, costs of sample pieces that the photographer will likely bring to your session, etc.

APPLES to ORANGES:

Often times clients will mention to their photographer that X studio in the mall/department store only charges $25 for an 8×10 or they may mention other things related to discount photography chains. The fact is those discount chains make their money on volume, not on customized 1:1 service. Did you know that in February 2007 a rather well known discount department store that started in Arkansas :) closed down 500 of their portrait studios across the nation? The reason is simple, you cannot make money on 99¢ “professional” prints if you do not sell enough of them. Interestingly enough those same studios that offer the loss leader packages often charge much much more for their a la carte pricing (as high as $40-50 for an 8×10). The reason the big department stores began offering portrait studios in the first place is to get you in their door so that you could spend more money with them in their other departments, the true “loss leader”.

Going to a chain studio, as a consumer, you don’t have the benefit of 1:1 attention for 2 hours at your home where your child is allowed to explore, play and be comfortable in their home environment, nor do you get the experience that many custom photographers are known for or the lovely captures of natural expressions. You simply get a bare bones, “SAY CHEESE” experience. Keep this in mind when selecting a photographer.

REPUTATION/EXPERTISE of the PHOTOGRAPHER:

Being in demand, being well known for quality work, having a good reputation often costs time on the photographer’s part. Their expertise comes at a cost, their time learning their craft and learning the intricacies of lighting and the commitment put forth on their end to create a persona about their business that oozes professionalism. A great number of photographers go a very long time from the time that they purchase their first good camera to making money at the business of photography. Many photographers, when first starting out, rush in thinking that the business will be easily profitable in no time, how expensive could it be to get a camera and use it to create their dream? They often neglect to factor in the cost of business, the cost of equipment, software, back ups, etc..

Being of sound reputation, a better professional photographer knows that they must always reinvest in their business to create the reputation of being top notch. To create good work good equipment, reliable equipment, back up equipment is a necessity. The photographer who desires to be known as better/best/unparalelled reputation-wise knows that the most important thing they can do for their business is reliability and dependability. This is how reputations get built. Good work often is a wonderful side product of building that good reputation.

I hope this (lengthy) article helps shed some light on WHY a custom photographer is a better choice for your family’s memories. The photographs that are produced as a result of the professionalism and dedication that your photographer has will be cherished for a lifetime (or more) and great thought and consideration should be placed into hiring who is right for your family’s most precious investment.